#Image plus size clothing full#

They’re also adding fuller-size mannequins on the selling floor and showing more plus-size models in their marketing. Target, Nordstrom and others retailers have also added more plus-size offerings in recent years, and many are integrating them next to standard sizes. That’s up one percentage point from the same time last year. for the 12 months ending May, according to NPD’s Consumer Tracking Service. Women’s plus-sizes accounts for 19% of total women’s clothing in the U.S. Sales of plus-size women’s and men’s clothing hit $27 billion in 2019, up from $19.9 billion in 2012, according to GlobalData. The International Journal of Fashion Design, Technology and Education published a study in 2016 that the average American woman wears a size 16 to 18. The move comes as the plus-size apparel category has experienced growth amid a cultural push for more inclusivity in fashion. 'We set out to understand what women of all sizes wanted from fashion and the shopping experience and were inspired to revolutionize every area of our business - from how we fit and design our products, to how we communicate to customers in stores and online - to ensure that all women feel welcome and represented,' said Alison Partridge Stickney, head of women’s and maternity merchandising at Old Navy. Old Navy said it also updated its fit process and size standards after conducting 389 body scans of real women’s bodies to create digital avatars and running fit clinics with various sized models to better understand needs in clothing.

#Image plus size clothing full#

'BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based on years of working closely with them to research their needs.' 'We saw an opportunity to meaningfully change the women’s shopping experience by making it more inclusive regardless of size,' Old Navy President and CEO Nancy Green said in a statement.